Our aspiration is for Simplexity to enable all people to think in a constructive way solving important problems driving innovation.
Join Min Basadur for an experiential journey through the foundations of Simplexity, starting as a young P&G engineer and moving on to build on the shoulders of giants such as Parnes, Osborn and Guilford.
Experience the journey that sparked the Simplexity method as the interchange between theory and real world application.
Understand innovation as a human centric endeavor and harness the power of the Creative Problem Solving Profile as a vehicle for team collaboration.
Dr. Basadur highlights Simplexity as the backbone method for Innovation, partnering with Richard Perez (the GYM) to highlight applications at P&G, the company where it all started.